Posts in Category: 2014–2015

published in 2014 or 2015

Article: Heuristics — Tools for an uncertain world

I suppose it is tempting, if the only tool you have is a hammer,
to treat everything as if it were a nail.
Abraham H. Maslow (1966, p. 15f.)



Hansjörg Neth, Gerd Gigerenzer

Heuristics: Tools for an uncertain world

We distinguish between situations of risk, where all options, consequences, and probabilities are known, and situations of uncertainty, where they are not.  Probability theory and statistics are the best tools for deciding under risk but not under uncertainty, which characterizes most relevant problems that humans have to solve.  Uncertainty requires simple heuristics that are robust rather than optimal.

Paper: Heuristics for financial regulation

It simply wasn’t true that a world with almost perfect information
was very similar to one in which there was perfect information.
J. E. Stiglitz (2010). Freefall: America, free markets,
and the sinking of the world economy, p. 243



Hansjörg Neth, Björn Meder, Amit Kothiyal, Gerd Gigerenzer

Homo heuristicus in the financial world: From risk management to managing uncertainty

Abstract: What — if anything — can psychology and decision science contribute to risk management in financial institutions? The turmoils of recent economic crises undermine the assumptions of classical economic models and threaten to dethrone Homo oeconomicus, who aims to make decisions by weighing and integrating all available information. But rather than proposing to replace the rational actor model with some notion of biased, fundamentally flawed and irrational agents, we advocate the alternative notion of Homo heuristicus, who uses simple, but ecologically rational strategies to make sound and robust decisions. Based on the conceptual distinction between risky and uncertain environments this paper presents theoretical and empirical evidence that boundedly rational agents prefer simple heuristics over more flexible models. We provide examples of successful heuristics, explain when and why heuristics work well, and illustrate these insights with a fast and frugal decision tree that helps to identify fragile banks.  We conclude that all members of the financial community will benefit from simpler and more transparent products and regulations.

Paper: Foraging for alternative options

Should I stay or should I go now?
If I go there will be trouble,
and if I stay it will be double…
The Clash

Hansjörg Neth, Neele Engelmann, Ralf Mayrhofer

Foraging for alternatives: Ecological rationality in keeping options viable

Abstract:  Do we invest irrational amounts of effort into keeping options viable, or do we manage available and threatened options in an adaptive fashion? 

Artikel: Warum Controller auf Heuristiken setzen sollten

Hansjörg Neth

Warum Controller auf Heuristiken setzen sollten

Abstract:  Datenintensive und immer detailliertere Analysen sind nicht immer die richtige Antwort auf die zunehmende Komplexität in der Unternehmenssteuerung. Unter Unsicherheit sind einfache Heuristiken, nach denen wir Informationen selektieren oder ignorieren, oft zielführender. Der mündige Controller verharrt nicht in den rationalen Reflexen des Homo oeconomicus. Er entstammt der Spezies des Homo heuristicus.